Agency for successful healthcare communication in Switzerland
Making health topics easy to understand.
With impact.
25 years of experience, 15 successful Rx product launches, awareness communication, lobbying, networking: welcome to Next.
Positioning
Strategy, concept, execution – competent and solution-oriented.
Switzerland's healthcare system is a CHF 100 billion market. Three language cultures, 26 cantons, and 36 health insurers defend their territory. Politicians and regulators want to regulate. Physicians are under pressure. Nursing staff are underpaid. The media has lost the plot. The path forward is complex. But it exists.
Strategy and Concept
Copy and paste rarely works in Switzerland. It takes a targeted strategy and a concept adapted to local conditions. Next implements the client's brief and develops an execution built to succeed in the Swiss market. That's our promise.
Physician & Patient Communication
Defining the most effective key messages, building positive attention among prescribers, and ensuring optimal patient communication from the pre-launch phase, through indication expansions, up to and including patent expiry. Developing and implementing omnichannel concepts wherever they increase impact. That's our passion.
PR & Public Affairs
When it comes to (unpaid) PR, Switzerland is tough terrain. The pharma industry has a poor reputation – undeservedly so. Shaping public opinion only works with strong networks and staying power, and it takes time and commitment. PR isn't a cheap alternative to advertising, but essential support. That's our conviction.
Selected Cases
References that speak for themselves.
For regulatory and contractual reasons, we're often unable to name companies or products. The projects themselves are worth telling – task, solution, outcome.
View all Cases →